How it works

From source material to a personalised experience.

Amplified is not ChatGPT with your files attached. We build a visible, branded AI tutor or guide around your content, then shape how it teaches, demonstrates, questions and responds to each person.

Follow the process
MathaMentor lesson interface showing a realistic AI tutor, a GCSE ratio question and structured lesson content
Live avatar-led lessonOne learner. One responsive journey.

The delivery model

Your expertise remains the authority.

The organisation supplying the content sets the standards, owns the source material and signs off the intended outcomes. Amplified adds the experience design, adaptive logic, interactive delivery and insight needed to make that expertise work at individual scale.

Six stages

A clear route from idea to rollout.

The depth of each stage changes with the use case, but the principles do not: clear outcomes, controlled content, purposeful personalisation and evidence before scale.

  1. 01

    Define the outcome

    We start with the people, context and result—not the technology. Together, we define who the experience is for, what they should understand or be able to do, and how success should be measured.

    OutputAudience, objectives and success criteria
  2. 02

    Review the source material

    You share the content you already trust: curriculum materials, slide decks, manuals, policies, question banks, product knowledge or a mixture of formats. We review its coverage, structure, rights and readiness.

    OutputContent map and readiness review
  3. 03

    Design the experience

    We agree the tone, sequence, teaching or guidance approach, checks for understanding, escalation points and level of personalisation. This is where static information becomes an intentional journey.

    OutputExperience blueprint and prototype pathway
  4. 04

    Build the adaptive layer

    Amplified structures the content for interactive delivery, configures the realistic avatar-led experience and connects each response to the next best explanation, demonstration, question or pathway for that individual.

    OutputConfigured avatar-led experience
  5. 05

    Test with a controlled pilot

    A focused pilot lets us validate content, user behaviour, reporting and operational fit before a larger rollout. Your experts stay involved in reviewing accuracy and experience quality.

    OutputEvidence, feedback and launch recommendations
  6. 06

    Roll out and improve

    Once approved, the experience can be deployed under your brand, co-branded or powered by Amplified. Usage and performance insight then informs ongoing improvement.

    OutputScaled delivery with ongoing support

Working together

Clear responsibilities produce better experiences.

Your organisation

Owns the knowledge

  • Source content and the right to use it
  • Subject-matter expertise and final approval
  • Required terminology, standards and policies
  • The relationship with your learners or customers
Amplified

Builds the delivery layer

  • Content structuring and experience design
  • Adaptive pathways, questioning and feedback
  • AI-led interaction and personalised pacing
  • Deployment, insight and ongoing support

How it can appear

Built around the relationship you want with your audience.

01

White-labelled

Your brand leads the experience, supported by Amplified’s delivery infrastructure.

02

Co-branded

A visible partnership that combines your expertise with Amplified’s platform capability.

03

Powered by Amplified

An Amplified-led experience configured around your organisation’s content and outcomes.

First live proof pointMathaMentor applies this model to GCSE maths.
Visit MathaMentor

Next step

Bring us the content. We’ll map the opportunity.

Tell us what you have, who it needs to reach and what a successful experience should achieve.

Discuss a partnership